Indianapolis Monthly - Brand Self Destruction?

Let's start out with the disclaimer, shall we?  I am employed by no one and these opinions are my own. I have numerous media affiliations in our city. In the end I am a contractor and not an employee of anyone. 

Yesterday I had some fun on Twitter poking Indianapolis Monthly magazine. I did so because they ran a piece written by a writer that basically slammed my profession. I also did so because in their arrogance when it was suggested to them they may have presented a slightly biased position they acted like the rest of us were idiots for not understanding it was just 'satire.' Their return tweets to me on Wednesday night were ridiculously condescending. It's funny about that whole satire thing. In the actual hard copy of the magazine pictured above there is NO mention in the article about it being 'satire' or an 'opinion piece'. NONE. Yet now as it appears online there's a clear disclaimer. Why the change? If IM 'in their judgement' was so certain that EVERYONE should know it's satire there should have been no need to clarify it now. Unless of course you realize that you've just pissed off 7000 Realtors locally and tens of thousands more across the country. Unless you also know that there are lawyers who are also looking at this. 

I get that every profession has it's warts. But this is MY profession. I know there are issues and I also know the sacrifices I make for my clients. I'm the guy who drives across town in the middle of the night to check their vacant home when the alarm goes off and they've moved to Atlanta. I'm the guy who races to their home to clean up dog puke right before a potential buyer wants to come back through their home as they're deciding whether to buy it. I'm the guy who has met countless contractors at their home over and over as we try to resolve inspection issues to get to closing. I bust my butt for my clients and I am blessed by enormous loyalty and appreciation from them for those efforts. I am grateful and humble for the success and opportunities I have. This would be why I don't take an arrogantly presented article by a dying entertainment rag lightly. Yes...we all know they're dying. In my best Dean Vernon Wormer voice THEY'RE OUT, THEY'RE FINISHED, THEY'RE THROUGH. It's just a matter of time. That still does not give them the right to denigrate my profession without consequences. 

The reaction to my overreaction was quite interesting. First, literally thousands of real estate associated people across the country responded by posting, reposting, commenting on , emailing or sharing this article. They were as a group outraged. Their words to me were enormously supportive. if you've never had this many people who you don't know come to your defense and preservation let me tell you it was a humbling experience. On the other hand to my amusement about two dozen local clown trolls attempted to poke, prod and denigrate me about my disdain for the article. They had one common thread. They were essentially all fools. One attempted to point out she thought I had to be losing countless followers for my rant. When I shared with her I had actually gained followers she responded by telling that I shouldn't think more followers meant support. Sorry clown troll girl...you can't have it both ways. You're a fool and you're blocked. (For the record we all know numbers of followers mean nothing. It's quality of interaction that counts). While I'm at it...that's another thing. The whining by the clown trolls about being blocked. Hilarious. They couldn't believe I would block them from my network and kept asking why I would do such a thing. Well here's why. You're a bunch of knuckleheads and BECAUSE I CAN...that's why. The clown trolls thought they were right when in fact they were about 2% of the total response. I don't need to be in any discussion with this type of individual. "But Greg...aren't you just giving them more attention by doing this?' Probably...but  I don't think pointing out their mistake makes them look better. "But Greg...aren't you upsetting even a small group of people by taking this stance?' Probably...but judging by the responses from the clown trolls I'm not overly concerned. See paragraph three again. 

Finally...what's it mean for me. For one I will not be spending any dollars on Indy Monthly in the future. Not on their cheesy awards ads either. I also know of at least one major advertiser who will be distancing themselves from Indy Monthly as well. 

It's not just about the article you see it's also about their response. If they'd just said 'hey...we appreciate who you are and we certainly regret you're upset' most of us would be over it. Continuing to stand by this crap as 'satire' when you've already contradicted yourself is not ok. Not one hint of an apology from them EVER doesn't endear us to you.  It's absolutely why their bottom line will hurt for this and their brand for many of us is worse as well.
greg cooper 


Selling During The Holidays? From WTHR 12.7

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Hiring An Agent? Here's One Personality Trait To Avoid....

Let me predicate this by saying I love what I do. Yes...I'm aware that sometimes Real Estate Brokers get held in the same level of esteem as used car salesman but that's actually the beauty of it all. If you're honest, willing to work your tail off, caring and you're slightly sharper than a dull nail you can be very successful in real estate. The challenge is that SO MANY of those actually in the business lack one or more of those qualities. They're too quick to want a sale and too slow to advise their clients to pull the plug if danger lurks. In other words if you treat people with the highest level of respect you will earn people's trust and respect. There's another, more subtle type of personality that seems to be more and more prevalent lately that is in it's own way a huge detriment for people buying and selling homes and how they're represented. It involves a certain complex of the little man in the picture of this post and all he represents. There are brokers for whom winning is far more important that ANYTHING else. They are so hell bent on proving to their clients, to the other negotiating party, to themselves that they are far superior in every way that it often becomes far more important than the actual needs of the client. The challenge for you as a person whom that type is representing is that you don't always know they're sabotaging your goals with their inferiority complex. I have an agent whom I'm dealing with right now who has come with offers to three of my listings over two years. On each one he has adopted the position to his buyer that every property was overpriced by at least 50% and then urged his professional athlete client to draw a line in the sand based on that number and go no further. As as result his buyer has bought nothing for two years and missed out on a bank forced sale (a very new property) that was built for almost double what was being asked for it. The home was roughly worth 70% of what it cost to build but the agent would hear nothing of offering more than 50%. The home was one of the more remarkable at the price point that I've ever seen. It sold for 58% of the build cost with the eventual future buyer getting a great deal and a great home but agent X's ego and his client are still trudging up side walks and offering a low dollar on everything. Here's the bottom line for consumers. Hiring someone to represent you is a critical decision. Make sure it's someone who puts your needs ahead of their desire to prove themselves right or you may be in for a long, bumpy ride.
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