Let me pose a question. Who makes most of the decisions about home purchases today? Better yet...let me ask it this way. When's the last time that you would think a home purchase was made by a husband and wife when the wife didn't like the home? Almost never. That's no singular example. I could also share that the majority of my single male home buyers will often bring along a female colleague when trying to decide on buying a home. If the colleague doesn't like it...it's not happening.
That's right....home buying is now a female driven decision. Women have the power men and if you disagree you're just on the wrong side of current history. By the National Purchasing Association's count women now influence over 91% (NINETY ONE PERCENT!!) of all home purchases. Staggering but utterly believable by those of us on the front line.
I'll take this one step further. Who's best equipped to serve those females making the buying decisions in our housing market? Female brokers, that's who. It's not a stretch to think women can best understand and serve other women. So why is it that real estate still feels in some circles like an old boys club? Because some of us haven't gotten the word yet.
I saw a full page ad for a GREAT local real estate company (the biggest local company we have here) that was a full page on the back of the business journal last winter. The ad was a full page ad with a 'prototype' broker standing along some data that talked about how great they were, blah blah blah. The example of the broker they used was a fifty something year old MALE broker. The people who run that company couldn't be more clueless about who the market is and who best serves the market. That's because the company is run by older MEN. Here's all I'm saying. The real estate brokerage of the future will be driven by those who understand who makes the buying decisions and who those willing to serve those buying decisions. Am I toast because I have the wrong chromosome? Not a chance....because I (to a degree) get it. I'm not fighting it. I'm looking to serve it. The question for you as a consumer or as a female Broker is....am I doing business with a company and an individual who understands who's calling the shots and are they willing to honor that decision process? As a managing broker for my company (Berkshire Hathaway Home Services), I will be catering my office to the market of today...and to the market of the next decade in real estate.
Greg Cooper, top selling Indiana realtor agent broker manager berkshire hathaway home services indiana
I fully understand the need for publications of all types to draw readers and clicks, really I do. Generally I despise media who are so one sided that you have NO sense of what actual reality is. To that end I only half way disagreed with the Indianapolis Star's assessment in last Sunday's paper when they said 'Now is a great time to sell.' That's not any where near the real story. They quoted Kurt and Kate Flock who I respect and like. They used some level of real market data which is also good. What they didn't tell you is that the stories of multiple offers and bidding wars happen on such a small percentage of transactions they are numerically insignificant. In July of 2104 in Marion County 2391 homes went under contract at an average of 68 days to contract. In July of 2015 2495 homes went under contract at an average of 73 days on the market. We sold 4% more actual housing units this year taking an average of 5 more days to do so (source: MIBOR). These numbers played out in many of the counties around the metro area. The article also mentioned how certain Indiana 'situations were more common in Sun Belt cities. The reality is that central Indiana is not even in the top 20 housing markets in the country in it's vitality. Further, we are heading for September. People that made home buys to be in by the time school started are done. Central Indiana home sales will cool significantly in the next 30 days but it does EVERY year at this time. It's not bad....it's just that this as the headline read is not a 'GREAT TIME TO SELL.' May would have been a great time to sell. This is a great time to reduce your price like thousands of other home sellers are doing right now to get done before the snow flies. Look...things are good here and improving but don't think that slapping up a for sale sign in mid August is going to create a bidding war for your home. It won't...no matter what the Indy Star tells you.
at 11:30 AM Posted by Greg Cooper