Today's Lesson From Tom Peters.com:
(yes, the guy who co wrote In Search of Excellence and many other phenomenal things).

"It" (the current economic mess) is 100% about psychology. Fixes must first and second and third and fourth be directly aimed at our inherent irrationality—times ten in periods of high stress, and at least as true of the "bestest and brightest" as of the rest of us.

Thank you Tom. Class dismissed. See you all next week.