Showing posts with label Marketing Real Estate. Show all posts
Showing posts with label Marketing Real Estate. Show all posts

2.23.2009

Five Questions To Contemplate For March of 2009



1) With the current market environment, should you be looking at your home as a long term residence or considering a change?


2) What should I do or not do with my current mortgage commitment?


3) Should I be investing additional money in updating my home?


4) Will my home appreciate in Today's New World Of Real Estate?


5) Is real estate the best investment for my future?


Think about these things relative to where you live and your future. We'll be exploring them further as February evaporates and we head for the Ides of March in Today's New World of Real Estate.

1.26.2009

Hear Greg on WIBC from 1/26/2009 HERE.

Read Greg's Interview in the Indianapolis Business Journal HERE.



It's Not Bad News. It's
Just the News.

If anyone tells you the 'for sale' home inventory is going to shrink this year, tell them to do some more homework. While the resale active market will see some up and down over the next 11 months, one thing is for certain: We ain't seen nothing yet (thank you Randy Bachman).

We're about to experience a torrent of lender owned or controlled properties hitting the market. The value of REO properties on the books of FDIC banks surged nearly 30% from the late 3rd quarter of 2008 through the 4th quarter. Those properties are going to be unleashed on markets around the country now that the TARP efforts have been so seemingly convoluted and are not being used to truly combat the foreclosure problems. Repossessions by Fannie Mae and Freddie Mac have blown sky high and in fact they had nearly 100,000 homes in their inventory at the end of September of 2008. With a moratorium on take backs over the holidays that expiring at the end of January by the nation's two big quasi lenders, there will most certainly be more foreclosures in the mix.

So this sounds like horrid news. Nope. It's just the factual reality of where the market is. As I continue to believe, as far as the market goes off track, there are opportunities that are every bit as positive. The media primarily uses information to take a position. I get that. But truth in advertising is a two way street. Look, it is a very challenging time for home sellers. The news coming out of Washington is getting more and more diluted each day for what the past/present bailouts mean. Forget the bailouts. Here's what it means for you and I: If we're selling doing so requires a major reality check on what the market will offer for your home. If you're buying there is plenty of mortgage money available and you are probably going to make a stunning buy in terms of overall value. Fear is driving the market now. You don't need to be afraid of making a purchase if you get good representation and understand this is NOT a short term investment. In this market the 'Flip My House' mindset is tanatamount to 'Take My Money'. Avoid that methodology and if you are in a position to do so, go ahead and make the home purchase you've been contemplating. In five years that's one thing you will be able to count on as being a 'no brainer.'

Questions? Comments? Donations? Greg@GregCooper.com or
317.848.GREG (4734)




10.19.2008

For those of you who insist on clinging to your newspaper, broadcast and glossy magazine marketing to find your way, here's a little reality check from the front......

Where are the marketing dollars being spent to promote your property? Big splashy ads in the Sunday paper are not what they're cracked up to be. Marketing guru Gary Vaynerchuk has a few suggestions on the perception versus reality of what actually drives results in Today's New World Of Real Estate....and a LOT of other places.






Want to see how our federal officials are squandering our 'bailout/rescue' money? Mark Cuban has played a role in creating BailoutSleuth.com to watch the dollars roll out into the wind. One can only look at this every so often for fear of being totally sick to one's stomach!

2.08.2008

It's not brain surgery.....well ok, maybe it is.
Pricing a home to get to the closing table in this market is no easy task. It requires putting your emotion aside and simply analyzing the market if you want to sell a home in the Indianapolis area. Here are a few blunt thoughts on how to approach and survive the process....




This week for no extra charge, I've offered a couple of points on staging your home as you prepare to put it on the market. Believe it or not, buyers actually frown on homes that have the life size snow globe still out front in February.



Interest rates have been down, up and then down again over the past couple of weeks. Inflation fears sparked the upward trend while the pressure of the reduction of the prime rate by the Federal reserve has worked to hold rates in check. Current 30 year fixed rates sit at 5.74% for a 30 year loan. Please contact your lending institution for rates based on the program that is appropriate for you.

On Monday, February 11th we'll take an in depth look at the sales numbers for the first month of 2008 and see where we're headed as we begin the new year. It's getting better, right? It has to be getting better.....I'm sure it's getting better....no doubt the numbers have risen and we are starting to see an up turn in the market! Right. We'll see on Monday.

Comments....questions....contact.....Greg@GregCooper.com or 317.848.GREG(4734)

9.13.2007


You just never know who you'll run into at the Starbucks in Carmel, Indiana.

As I walked across the parking lot to my car, I vaguely recognized the figure standing about 20 feet away. While he was slouched and shaking a bit from his illness, Muhammed Ali was as pleasant and approachable as any public person could be. Having no shame about interrupting his day, I walked up and introduced myself. He smiled and graciously agreed to a picture. His wife was inside getting coffee as they traveled from their home in Michigan to Lousiville on a family matter. We took several photos of which this is the only one that I actually look reasonable enough to post (scary thought). Muhammed playfully put his fist to my chin and smiled for the first one, then realizing I had the 'you've just met an international icon' stupid grin on my face, I retreated to a very basic side by side. As we did this a bus load of High School students stopped nearby and began to pile out. Several of the teen agers recongized him and came over as to visit. As he began the first of numerous new photo ops while being hugged by the cute 17 year old females, he looked at me and in a whisper said "Can't disappoint my fans." His huge grin told the rest of the story. I laughed out loud, thanked him again, and backed away. Even though his body is failing him...his mind is still there in full force.

Random thoughts actually pertaining to the real estate business......

1) Interest rates are coming down. Look for the Fed Chief Bernacke to lower rates at least a quarter discount point next week and maybe as much as a half to combat the national housing market problems. Between the rates falling and the lower demand/increasing inventory, there are great buys to be made in the housing market right now.

2) Two critical questions every home seller must ask themselves in order to successfully navigate the market. First do you NEED to sell? If you don't have the stomach the adjust your price to meet the sliding market, you should give serious thought to postponing your move. Having said that, if you're a move up buyer, the timing is still good. If your current home is worth 3% less than a year ago but you'll buy something else up the price ladder at a less value also, you will still be pleased with your decision over the long haul. That's what real estate is now....a long term investment. Flippers had best be following the CYA strategy in this market because it's tricky.

Secondly, as a seller do you have the equity to sell? If you bought a home a year ago with little down, you probably don't have the position to sell in this market. Reconsider your timing or the possibility of leasing the home if the risk is acceptable.

We have acutally had to decline certain potential homes to sell with people who wanted to list with us because they were simply not in a postion to recognize a sale in our current market. If someone bought two years ago at the peak of the market and has their home mortgaged above what they actually paid for it, we probably can't help them and yes, you cannot believe how often this occurs.

On that note, a recent title company survey on the closings they conducted across the USA in 2006 revealed some startling data. Of all of the closings, over 38% were done with ZERO money down by the purchasers. That means that most of those buyers were upside down in the equity in their homes from the day they closed. Is there any wonder why we have the delinquency rates we do right now relative to mortagages? Is it any surprise that lending criteria will get tighter as the next 12 to 18 months rolls by?